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Lessons In Marketing From a Beyonce Concert

  Last night I had the pleasure of seeing Beyonce in concert at the The O2 Arena in London. It’s been a while since I have gone to a big brand concert and here were a few lessons from seeing a marketing...
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The Tale of Two Haircuts

Recently I went to get my haircut in Islamabad, Pakistan.  I went for a barber that had a simple mirror hung on a tree.  No bricks and mortar.  No fancy showers to wash your hair.  The cost of the haircut...
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ABP: Always Be Pitching

  When new entrepreneurs often start on a new venture they don’t want to tell people their idea.  What happens if someone steals it?   Or the person they are speaking to is not “important” enough to pitch to or...
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Two Cups Of Tea

“Here (in Pakistan and Afghanistan), we drink three cups of tea to do business; the first you are a stranger, the second you become a friend, and the third, you join our family, and for our family we are prepared...
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Purple Camel Marketing

Seth Godin, in his book The Purple Cow, tells a story of when he and his American family visited France.  They went for a drive through the scenic French countryside and noticed all the beautiful scenery and the scenic cows. ...
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