The first step to starting a business is to come up with an idea of what you want to do. How you think you can make the world a better place. The idea does not have to be original. In fact I can bet you anything that whatever your ‘unique’idea is someone out there is doing something similar already. They might not be able to brand it as well as you can but the idea in essence is already out there. Guaranteed.Its best to come up with something you know a lot about. If you know about restaurants and how that business works than stick to that. If music is your thing than its best to avoid an idea around fishing industry.The next thing to do is to tell everyone your idea. I mean everyone. Most people have an idea and they don’t tell other people in case they steal them. I can assure you no one is going to steal your idea. The fact is there are very few entrepreneurs in the world. There are a lot of people that talk a lot of stuff about what they are going to do. But there are very few people that actually do it. Even if you meet someone who is an entrepreneurial guy its better to have someone do something with your idea than it go to waste as a dream of yours.Your dream might make you feel happy inside but unless someone does something to make it happen its just going to remain a dream.The thing to look for when coming up with your idea is how it will make the world better. How it will improve the way the world works. Forget about making money at this stage – if you can improve something the money will follow. Pricing strategies is a whole blog in itself. It took me over a year to figure out how to charge people and make money. The important thing is that you are going to be helping someone do something better. There is a value in this and you will make the money somewhere.
Be a Dreamer
“The best way to be ready for the future is to create it” (Peter Drucker)
The best way to come up with your idea is to day dream. Just imagine how people will be living in the future. It becomes really easy when you start dreaming as you have no barriers to your dream. Imagine that you are writing a movie script – you can pretty much decide anything about how it will work. I do watch movies for some ideas.
Once you have come up with the all singing all dancing solution to the problem you need to start to get realistic. What technology already exists that can help you get to where you want to get to. There is so much technology in the world. The thing you are looking for might not be used in the way you imagine but the technology exists somewhere. For instance you can get laser eye surgery which corrects your vision. How cool is that. There is Bluetooth and millions of other cool technologies. You shouldn’t have to worry about the technology it should be the last thing that happens. You just need to worry about simplifying your idea.
Imagine that there is no user guide and that it must be usable by the dumbest, least technological person you know. The thing is that many people use technology and it makes them feel dumb as they can’t figure it out. The point with technology is that if it makes you feel dumb than it is the designer of the software/hardware that was dumb. It is there job to make it as simple as possible.
When Google were coming up with there search engine every once in a while they received an email saying 57. It took them a while to figure out that it was from a cybernerd that sent them this email whenever the words on their main screen went over 57. Look at how simple the goggle.com screen is now.
When Apple designed the iPod they kept going until Steve Jobs and his designers said that they couldn’t make it any simpler. Now it kicks ass because it is so simple.
Nokia took 35% of the market share because there phones are so simple.
When you make a simple product it makes it easier for people to become salespeople on your behalf. Selling happens through word of mouth these days. There are way too many things to buy and spend your time on. You are more likely to see a movie because a friend recommended than a total stranger in a radio ad telling you how good it is.
Simple ideas and products are easier to talk about your ideas and products.