Brands based on religions will struggle to dominate globally

No successful global brand is based on religion. Coca-Cola, McDonalds, Google, USA, Toyota, BMW, Tesla, IBM, Microsoft – no major global brand is associated with a religion.

Yes, Mark Zuckerberg might be Jewish but if he tried to push the Jewish religion through Facebook the market capitalisation of Facebook would decline.

Israel would be a more powerful global brand if it said it was for all religions rather than giving an advantage to the Jews.

Pakistan would dramatically increase its GDP Per Capita if it was more welcoming to investment from all religions rather than focussing on one.

Over 99 % of people end up being in the same religion as their parents. Yes, it is easier to change religions than it is your skin color but it is just as racist to think one religion is better than others.

If you want to create more wealth in your life than think of serving humanity rather than a specific segment.

Yes, it can be easier to market to a sub-segment such as jdate for Jews dating or Muzz aiming for Muslim daters but these brands will not become as global and big as Tinder or Bumble who don’t discriminate on religion or race.

In an ever more connected world have empathy for people who are not just like you and you will serve more people and grow your personal, corporate or country brand faster than if you only serve people just like you.

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