In marketing, if you have a 2 % conversion this is considered really good in most industries. That means 98% of the people are rejecting you. 

In life, if you want to get further, learn to keep going despite the rejections because rejections are an inevitable part of the journey. A lot more people will reject you than will buy from you. 

Focus on the 2 % and think that the 98 % will come back to you when it’s the right time for them.