If you don’t like reading and would like to look at my pretty face and hear my Barry Whiteish voice than you can watch this video on YouTube:
Or for the readers, here is a more detailed version:
I finally did it! I finally made a bit of money on the internet. This post will show you exactly how I earned my first paycheck from the internet and the learnings that you can take away from it.
First thing was I thought I needed a product to sell. I’ve got a few in the pipeline, but nothing was ready yet. So, how could I make money when I had nothing of my own?
You might have heard about www.poweronlinedubai.com – where people making a living online came from across the globe to teach some of their techniques on 20/21 Nov in Dubai. The cost for the event was $397.
I became an ‘affiliate’ for the event. By doing this I got a special link http://www.kickstartcart.com/app/?af=1022337 to promote. For every sale that I could generate I would make $200. Yes – over 50 % of the ticket price went to me, the marketer.
I didn’t need to send a resume or to pass a job interview – businesses online are looking for people to help them sell their product. If I sold 100 tickets I would make $20,000. If I sold nothing, I would make nothing. My grades in school, my age or my nationality didn’t matter – just my ability to market the event. Could you ask for anything more fair?
I then went on facebook (www.facebook.com/amiranzur) and posted the status:
“Just booked my ticket for event on 20th/21st Nov in Dubai. The best of the web/entrepreneurial world are going to be there – book yours and learn how to get out of the rat race….: http://bit.ly/15rffc “.
I went on twitter (www.twitter.com/amiranzur) and posted:
“Just bought my ticket for internet marketing event in Dubai (Nov 20/21). Get yours and get out of the rat race: http://bit.ly/15rffc”
The reason I love www.bit.ly is that it allows you to track how many people clicked on a link of yours. As you can see, I got 56 clicks from these simple actions alone:
Then my phone started to ring as my friends that were tired of their corporate jobs and were looking to get out of the rat race wanted to find out if it was worth attending the event. As I was already taking coaching from Ernesto, and I had followed quite a few of the speakers, I knew it was going to be worth it – so I told them “yes, definitely”.
The most exciting sale was my first sale. I had a friend that clicked through and bought. He emailed me and told me that he bought a ticket. I was new to selling and still had the mindset to get over. I called the friend and explained that I was making a commission and that I would give him back $100 (I also updated my Facebook status to make the commission part clear). He told me to keep the money as I had worked for it by spending the time on marketing the event. If it wasn’t for me he wouldn’t have found out about it. This gave me a big boost.
I then thought I had $200 to play with – how could I sell more? I went on Facebook and tried to buy $200 worth of ads. These are the ads that appear on the right sidebar and you can target them by geography or age group. Here is the copy I wrote:
Webpreneurs from around
the world will be
teaching how they make
money from the web. Nov
20/21 in Dubai.
Unfortunately, Facebook rejected my ads. I couldn’t figure out why – apparently something in clause 5 of facebook ad guidelines. I let you know this as you might have similar issues on your first Facebook ad campaign. Something, I hadn’t expected. I didn’t have time to mess around and appeal the decision so I ditched the Facebook idea (for this time).
Another simple technique I learned from Ernesto’s coaching was about ‘naked urls’. I invested $10 in the domain “www.poweronlinedubai.com” and had it forwarding to http://www.kickstartcart.com/app/?af=1022337. This made it a “less suspicious” domain and people were more likely to forward it – rather than the actual domain www.unlimitedpoweronline.com – in which case I would not receive a commission (although the customers would pay the same price.).
I called up a charity I volunteer for (www.thecitizensfoundation.org) and told them that if they would email their list and if anyone bought and sent me the email receipt I would donate the $200 to them. I thought of this idea too late so we weren’t able to get the permission from the brand management in time (all charities should manage their brand and so should not promote things they don’t want to be associated with). But at least I know for next time I can help raise money for causes through affiliate marketing.
I was upfront about the commissions I was making though and even posted an article on my blog on “how to make money on the internet – affiliate marketing” – so that others could learn and even try out the same. I am moving away from using the internet simply as a hobby to now making a living from it- so now as I grow my followers, they will understand that some of the things that I promote, I make money from – obviously, I will never promote things that I don’t think will benefit people (otherwise I will damage my own brand).
I knew from previous sales experience that a customer has to hear about something 7 times before they go ahead and purchase. So I started to post more regularly on my blog. I followed the end of my posts with a “remember to go to www.poweronlinedubai.com” post.
My idea was to do posts in The Gulf News and other offline media and drive traffic to the url. This time though I ran out of time – I didn’t get a chance to hit the mass media.
Marketing takes time. The 950 friends (over 800 are actual people that I have met in the real world) has taken me time to build. My 3,000 followers on twitter also took some time.
As you can see my traffic isn’t massive (yet), but its growing. If you want to get started visit www.wordpress.com and get your own blog (or website):
This time, my primary sales method was social media (facebook and twitter). My blog helped but I get a lot more comments and traffic as I have linked it to my “notes” on facebook than on the actual www.amiranzur.com site. All my sales came through facebook (I’m not as heavy a user of twitter yet).
From the past few years I learnt a ton about the online world. I read a lot about making money – but its a different ballgame of actually going out and making it happen. The point of this post was not to simply promote www.poweronlinedubai.com and tell you how I made money on that event. But its to teach you how more products will be marketed. That it takes a team to make an event happen. To get people to an event or to buy a product. You will need to figure out ways to incentivate people to help you (e.g. as Ernesto had by giving me an incentive to help promote the event).
The team you can start to build by attending events like the one I just went to – you will definitely get is a better network of like-minded people at the event. How many other people are “sacrificing” their weekend educating themselves, rather than spending it watching television?
Bring business cards – most of you will have a day job – like I do (hopefully did soon!) – and would like to keep things separate so just print out something on plain paper even with your details (e.g. Facebook, twitter). Remember on the online world you don’t have to give the huge company image yet – you are going to be with people in the same boat. Here is the simple template I am using for my business cards and simply printing on a normal A4 paper. Remember connecting on face book is enough so just get a “vanity” URL and give that to people (e.g. www.facebook.com/amiranzur).
If there is one message from this post – its to start taking action. Go to the seminar, learn the tools, but also start to make things happen. It was nice of me to dream about making money online for the past few years but until I started to get proper coaching from Ernesto and actually took some action in selling something, all I had was a dream – my bank account still looked the same.
You can learn more about the web at www.intertnetBschool.com. An MBA teaches you how to get a job and work for someone else – www.internetBschool.com will teach you how to work for yourself.