Rolex might be one of the best-known and marketed brands in the watch category, but there are more exclusive watches that fewer people have heard of than Rolex. If you know, you know.

In marketing, you can market to some. You can sell to an elite few. Most people can not even afford a Rolex, never mind watches that cost hundreds of thousands, if not millions of dollars. You need a handful of clients to make your brand successful.

Sometimes, marketing to fewer people can lead to more wealth than selling to more people. If you know, you know.