Youology: The Most Important Subject You Will Ever Study

School teaches us about physics, chemistry and history but one subject we don’t get to focus too much on is ourselves.  I can’t think of a more important subject to learn about in life than myself.

Successful companies use tools such as the SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis and plan out their strategies.  They look to see where they have come from and where they want to go.  They look to see how they are impacting the environment, their shareholders, their employees and what markets they want to “win” in the future.

But few of us take out time to think about ourselves.  What were your dreams when you were a kid?

What did your parents have planned for you?  What does a perfect day look like for you?  What would truly make you fulfilled?  What kind of a person would you like to end up with?  What kind of a person do you want to become?  Where do you want to live?  What kinds of friends do you want to have?  What languages do you want to learn?  How will you make a difference in the world?

If money wasn’t an issue, what would you be doing?

Our generation has the “paradox of choice”.  Perhaps we have too much choice.  Pick your city.  Pick your profession.  Pick your clothes.  Pick your mobile phone.  Pick your car.  Pick your spouse.  Pick your friends.  Pick your shoes.

A few decades ago life was simpler.  You went with whatever job your parents picked for you.  You would end up working in the city your parents did.  Your friends lived within a few kilometers of where you lived.  You only kept up with the friends and family you wanted to and never even saw “status updates” from your high school friends unless they ended up in your neighborhood.

You had one home phone that your parents didn’t update for a few years, so you didn’t have to relearn all the “cool new features” of the phone every year.  There were a few television stations and just a few local newspapers.

Now though you have choices.  All kinds of choices.  And what criteria do you use to make your decisions?  Is it simply choosing whatever your friends and those around you are choosing or do you have your own path in life?

Is the path you are on really because you want to be on that path, or is it the one that simply pleases your friends, parents or spouse?

If you never study youology, you will fall into the trap of “going with the flow” and doing what those around you are doing.  Or in the words of Jim Rohn:

“If you don’t design your own life plan, chances are you’ll fall into someone else’s plan.  And guess what they have planned for you? Not much.”

You are a complex human being.  If you spend so much of your time learning about the history of World War II, figuring out the length of the hypotenuse of a triangle, how electricity works, what social media is all about, the statistics of a cricket match or what George Clooney’s next career move will be –  shouldn’t you take some time out to study yourself?

Amir Anzur

Professor of Webpreneurship,


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Amir Anzur

1 Comment

  1. Engr. Zaheer Babur

    It is immensely important to know ones’ own self but generally most ignored part of ones’ life.”Know thyself and you will know God”,Hazrat Massih bin Mariam AS.

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